How to get your hotel marketing from good to excellent with a Messenger chatbot
Hotels have never had it easy attracting guests and getting a full house. But it’s about to get a whole lot easier. The latest addition to the hotel marketer’s magic box is generating bookings at 0% booking fee, 24/7 available and fully automated.
What is this tool, that generates these amazing results for boutique hotels, bed & breakfasts, large hotel chains and independent hotels alike? What is it that makes hotel owners’ hearts beat so fast that it’s being echoed all over the web?
It sounds kind of nerdy: Chatbots.
They’re for kids, for techies, but for respected hotels? How can chatbots possibly make a hotel perform better? Well, there are three important reasons why:
- Chatbots are active 24/7 at close to zero cost. They’re never sick and bots know how to handle nearly every guest request.
- Chatbots allow you to collect data from your prospective guests, current guests and former guests which can be used for promotional retargeting.
- No more OTA fees. None! 0%! Booking that are made in your bot are for 100% transferred to your bank account. A hotel with only 20 rooms ($100 / night) can save $ 3.000 if just 30% of their bookings move from an OTA to your bot. That’s a lot of extra cash for your hotel.
There’s a lot more to be said about chatbots for hotels. If you are interested in learning more about chatbots please download BotBizzBuilders’ free eBook ‘Conversational Marketing in 2018’.
If you’d like to learn more about GoHotel, the Chatbot for Hotel Excellence in 2018, please read more on the GoHotel website, try out the demo bot or plan a free video call with Wouter from BotBizzBuilders.