What do you need to think about before contacting a bot builder or agency?
- What is your bot’s purpose?
Bots can already perform many actions ranging from simple FAQ to handling purchases, and the possibilities grow by the day. However, users don’t respond well to complicated bots. Keep your purpose simple. A bot should have one clear purpose, and perform this action well. You may add some additional features, but onlyif they don’t distract too much from the main goal.
- Review your sales funnel
Decide where the bot will fit into your existing funnel. If you’re running an e-commerce store or are otherwise using automated sales sequences, you may want to integrate your bot into the existing workflows. This requires a review of your current workflow and funnel.
- Think about the technical implications
Even if you’re not a programmer, you may understand that automated workflows (send emails, update database entries, integrations with your email campaign etc.) are more complex than a simple text flow; just like setting up a custom Natural Language Processing (Small Talk/FAQ) database for your bot takes a lot of hours to build. Ask you bot agency for advice if you aren’t sure what you need.
- How are you going to grow your bot?
If you have a social marketing team, or you’re a marketeer yourself, you can set up your growth tools yourself. If you don’t, you may want help to grow it. The more established bot agencies can assist you in this.
- Maintenance & Analytics
Bots need upgrades and maintenance, and analytics will help you optimize your bots so you’ll get as many happy users and the best ROI as possible. Most agencies offer monthly maintenance packages that keep you free from worry.
- Design your bot’s persona
A persona can come in the form of a picture and a name for your bot, if you like. More important however are considerations on its language, voicing, and custom artwork. You want to make sure the language and voicing fit your brand (formal/informal; funny or serious; cool or gay etc.). Custom artwork can cost a bit more to create but this pays off, because users appreciate authenticity and custom artwork can support your bot’s purpose.
- Select a suitable bot builder
Chances are you don’t have the time or resources to create a bot yourself. With the growth of Conversational Marketing lots of agencies and freelancers are joining the bandwagon, hoping to cash in on the hype. If you want a simple bot setup, you can get a bot for as little as $100, but these will lack most of the important features we mentioned above. Our advice is to write a briefing and ask for quotes from reputable agencies for a balanced, engaging and goal-oriented bot with long-term revenue in mind.