Choose a medium that users trust
How do people come to trust a medium, even when it sends them promotional materials?
Well, for one, it needs to send relevant messages.
Then, it needs to beused by their friends, too. It needs to be socially acceptable behavior to use it.
It helps when the medium has existed for a while so we know what to expect.
Finally, we feel safe when someone speaks to us in our own language – not just the country language, but the voicing, too. Friendly and informal works best when we’re trying to build trust and sell.
Basically, people love using Messenger for business, and they even prefer it over a call or e-mail. This is pretty much the same for all generations:
Be smart and get a bot! 🙂