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A moral compass for AI developers help bots behave

UK Commission suggests a moral code for Artificial Intelligence developers

UK Commission suggests a moral code for Artificial Intelligence developers   Traditionally AI has been most feared in combination with nuclear missiles. This should always remain a major concern, however in terms of AI we are probably more directly affected when our AI device forgets to set our morning alarm. The intelligent fridge may forget […]


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Make your business smarter and your customers happier

Make your business smarter and your customers happier   Personalized product recommendations, sweepstakes, quality AI answers, 24/7 availability, reminders and news feeds… These are just a few things bots can do. Sure, we’ve seen these tools before and most of us are already using those in their social marketing. However, with Messenger bots there are […]


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Choose a medium that users trust

Choose a medium that users trust   How do people come to trust a medium, even when it sends them promotional materials? Well, for one, it needs to send relevant messages. Then, it needs to beused by their friends, too. It needs to be socially acceptable behavior to use it. It helps when the medium […]


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Send only very relevant offers to your audience

Send only very relevant offers to your audience   With messenger marketing through bots you are not throwing irrelevant spam at people. On Messenger you’re able to target your audience based on their user tags (‘attributes’). Facebook gives you some of that info once they decide to send their first message to your bot, and […]


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Choose WAY higher returns on your current marketing budget

Choose WAY higher returns on your current marketing budget   There isn’t a business owner who isn’t looking for smarter ways to do business, but the budget doesn’t always allow us to implement those smart tools or access those large-audience media. But that’s now history, because a bot is relatively cheap and will keep running […]


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Hire a salesperson, customer service representative and marketeer who works for free and is available 24/7

Hire a salesperson, customer service representative and marketeer who works for free and is available 24/7   A bot never sleeps. It’s always there to immediately answer any of your customer’s questions. Did you ever walk out of a store because the sales attendant didn’t have time for you or seemed uninterested in helping you? […]


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Be the first in your area to have a chatbot

Be the first in your area to have a chatbot   There really isn’t any good reason to wait getting a chatbot for your business. The rise has begun and the savings of chatbots are huge. Companies who have already discovered their potential are Nike, Spotify, The Wall Street Journal, Lyft, Pizza Hut and many […]


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Choose a winning platform for your chatbot

Choose a winning platform for your chatbot   Messenger chatbots are the next big thing in today’s marketing. Major media have been reporting on this new marketing aid since their introduction in late 2016. Everyone agrees – chatbots are here to stay. But that isn’t all. Their use is growing extremely fast, too. These figures […]