How to allow a prospect to share their contact information with a single tap In light of the recent Cambridge Analytica issue and Facebook’s role in sharing information with 3rd parties, it’s easy to forget that getting contact details is a necessary step in any sale. Leads need to be nurtured and chatbots are […]
Do it right the first time
What do you need to think about before contacting a bot builder or agency? What is your bot’s purpose? Bots can already perform many actions ranging from simple FAQ to handling purchases, and the possibilities grow by the day. However, users don’t respond well to complicated bots. Keep your purpose simple. A bot should have […]
Use tested solutions instead of starting from scratch
Use tested solutions instead of starting from scratch You are in the forefront of bot enthusiasts, but there’s always someone faster than you. That’s awesome, because they’ve already invented the wheel for you. If you follow their lead and get a bot right now you’ll be an early adopter while also using these tested strategies. […]
Analyze your data
Analyze your data Analyzing our bot data is important to get maximum results from our campaigns. We want to minimize our Cost-Per-Conversation (CPCn) and maximize our ROI. Let’s take a quick detour here: Why measure CPCn instead of the Cost-Per-Click? Well, as we saw in earlier posts, Conversational Marketing is not only about sales. […]
Use all tools at your disposal to grow your audience
Use all tools at your disposal to grow your chatbot audience A bot needs an audience because we don’t want it to fall idle and get lonely 😊. That would be a total waste of a great tool! Luckily for us (and the bot?) there are many ways to grow the user base of […]
Integrate and automate your workflows
Integrate and automate your workflows Messenger bots are great for lead generation. Instead of having to qualify your leads by e-mail, phone or video call, bots can take over much of the work. If you offer relevant content toyour customer, he or she will grow to appreciate your business. When they’re ready, ask for […]
Make your business smarter and your customers happier
Make your business smarter and your customers happier Personalized product recommendations, sweepstakes, quality AI answers, 24/7 availability, reminders and news feeds… These are just a few things bots can do. Sure, we’ve seen these tools before and most of us are already using those in their social marketing. However, with Messenger bots there are […]
Choose a medium that users trust
Choose a medium that users trust How do people come to trust a medium, even when it sends them promotional materials? Well, for one, it needs to send relevant messages. Then, it needs to beused by their friends, too. It needs to be socially acceptable behavior to use it. It helps when the medium […]
Send only very relevant offers to your audience
Send only very relevant offers to your audience With messenger marketing through bots you are not throwing irrelevant spam at people. On Messenger you’re able to target your audience based on their user tags (‘attributes’). Facebook gives you some of that info once they decide to send their first message to your bot, and […]
Choose WAY higher returns on your current marketing budget
Choose WAY higher returns on your current marketing budget There isn’t a business owner who isn’t looking for smarter ways to do business, but the budget doesn’t always allow us to implement those smart tools or access those large-audience media. But that’s now history, because a bot is relatively cheap and will keep running […]