Bot Marketing

How to allow a prospect to share their contact information with a single tap   In light of the recent Cambridge Analytica issue and Facebook’s role in sharing information with 3rd parties, it’s easy to forget that getting contact details is a necessary step in any sale. Leads need to be nurtured and chatbots are […]

What do you need to think about before contacting a bot builder or agency? What is your bot’s purpose? Bots can already perform many actions ranging from simple FAQ to handling purchases, and the possibilities grow by the day. However, users don’t respond well to complicated bots. Keep your purpose simple. A bot should have […]

Use tested solutions instead of starting from scratch You are in the forefront of bot enthusiasts, but there’s always someone faster than you. That’s awesome, because they’ve already invented the wheel for you. If you follow their lead and get a bot right now you’ll be an early adopter while also using these tested strategies. […]

Analyze your data   Analyzing our bot data is important to get maximum results from our campaigns. We want to minimize our Cost-Per-Conversation (CPCn) and maximize our ROI. Let’s take a quick detour here: Why measure CPCn instead of the Cost-Per-Click? Well, as we saw in earlier posts, Conversational Marketing is not only about sales. […]

Use all tools at your disposal to grow your chatbot audience   A bot needs an audience because we don’t want it to fall idle and get lonely 😊. That would be a total waste of a great tool! Luckily for us (and the bot?) there are many ways to grow the user base of […]

Integrate and automate your workflows   Messenger bots are great for lead generation. Instead of having to qualify your leads by e-mail, phone or video call, bots can take over much of the work. If you offer relevant content toyour customer, he or she will grow to appreciate your business. When they’re ready, ask for […]